Want to bring in more clients for your company? There are many things to consider to make this happen instantly and one of them is making sure that the moment they see your outdoor sign, the potential clients already have an idea of what your business has to offer. Don’t know where to begin? Use these 10 suggestions from our sign experts in expanding your brand through outdoor business signs.
Make it readable at first glance
- One key factor of having a good design for custom outdoor signs is making it clear and concise. You want people to remember the information without them scrunching their forehead because they couldn’t read what’s written on your sign. Correct usage of font style, font size, and font color is vital.
Be straightforward and simple.
- According to studies, you should emphasize simplicity rather than sophistication if you want to get the most out of your custom exterior signs as a marketing tool. Observe giant brands like Apple, Nike, and Coca-Cola. Usually, they apply direct messages with one-liner sentences using very simple but catchy words.
Light it up.
- LED lights are an entertaining addition to any type of sign. Since it’s vibrant and attention-seeking, it adds to the clarity of words and graphics that keeps your custom exterior sign locked in to the public’s eyes. Our talented design team at The Sign Doctor will guide you in making the right choice of colors, vibrance, and quality that won’t be too overwhelming to passersby.
Place it where it could get much visibility.
- Be aware that some restrictions apply to outdoor office signs in Woburn, MA. As permitted by the law, place your sign as near to where most people are during rush hours. Once you’ve decided to partner with us, you don’t just get the best quality of custom outdoor signs but you’ll also get a peace of mind that authorities won’t be contacting you for sign violations. We are familiar with and adhere to all regulations as a top sign business in Woburn, MA.
Establish a strong call to action.
- Promotions, offers, or announcements that involve limited time drive people to pause, look, and eventually follow the bait. Using banners and flags as an example, according to studies, those instances of buying made in physical stores tends to be more impulsive than purchases made online because unplanned shopping are driven by sensory experiences – one of them is the entire layout of the outdoor sign.
Choose what type is suitable for your business.
- Selecting the appropriate outdoor sign for your business enhances greater presence and delivers more results. It’s not one size fits all. Every business has its own characteristics. Whether you need an outdoor metal sign, storefront sign, or real estate sign, we’re confident you’ll discover just what you need among our variety of selections.
Be witty and creative.
- People tend to look at a sign with familiar words that they might have come across while browsing their social media or conversing with friends. Study your target market’s preferences and apply them to the layout of your sign. Make it relatable and timely to trends.
Use magic words.
- What will your target market benefit if they purchase your product? What good will it do to their company if they pursue a partnership with your business? Use magic words that imply how their lives will get better and why it’s going to be worth their time, money, and effort.
Don’t forget about your own branding.
- There may be some requirements into having the most effective custom outdoor signs but you should remember that in order to stand out from other Woburn businesses, you must always stick to your brand identity. People can recognize a brand merely by its colors, text, or pictures, which is a fascinating truth about human psychology.
Invest in high-quality material.
- When you weigh the several long-term benefits of high-quality outdoor signs, the expense is actually fairly minimal. Also, it’s actually eco-friendly, too! Outdoor signs are of good use, over and over until they serve your marketing needs.
THE SIGN DOCTOR AS YOUR MARKETING PARTNER
You are probably losing out on all of the advantages of custom exterior signs if you don’t incorporate signage into your marketing plan. Partner with The Sign Doctor to get exceptional quality of signage for your company that is long-lasting, adaptable, and sturdy. We are a full-service sign company in Woburn, MA that prioritizes the expectations of our clients. To schedule a free consultation today with our friendly staff, contact us at 781-208-2208.
