Facebook ads are a form of online advertising that allows you to promote your business on Facebook. Since going live in 2004, Facebook Ads have quickly become one of the most popular and cost-effective ways to market your business to various customers. Here is a guide to Facebook ad sizes for beginners.

Types of Facebook Ads

Facebook ads are a powerful way to reach your audience and drive traffic to your website. To create a successful Facebook ad, you must first understand the different types of Facebook ad sizes available on Facebook.

1) The Advert: An advert is an image or video that appears in people’s newsfeeds. It can include text, a link to a landing page or website, or both.

2) Carousel Ads: A carousel ad is a collection of images or videos automatically scroll through when someone scrolls over the ad with their mouse cursor. 

3) Sponsored Story: A sponsored story is an advertisement that appears next to someone’s status update in their friends’ news feeds. It shows up as “sponsored” by whoever is paying for it, so users know exactly who paid for it and how much money was spent on it.

Benefits of Running Facebook Ads

Facebook ads are an incredible opportunity for businesses to promote themselves, get new customers and grow their bottom line. But many companies are still sceptical about running Facebook ads, especially since they do not want to waste money on something that would not work.

How to Create an Effective Facebook Ad

Here are a few things to keep in mind when creating your next Facebook ad:

1) Keep your audience in mind: You want your ad to appeal directly to the people who will be most interested in what you are selling. To do this, consider the demographics of your target audience and make sure that they are reflected in your ad’s image and copy.

2) Use visuals: Visuals help catch people’s attention on social media, so ensure that at least one element of your ad contains an image. This could be an image of the product or service being offered or simply the name of it.

3) Consider using video: Video can be more engaging than static images because it tells a story or conveys information in a more entertaining way than words alone can do; this also makes it easier for users who prefer not reading. However, the video also takes longer for people to load over slow data connections, so if speed is important to you, stick with still images instead!


The psychology of Facebook advertising is unique and complex but can be learned. Experiment with each element of your Facebook ad sizes, as every aspect has the potential to have an impact. You can also seek guidance on complex areas through video tutorials or webinars sponsored by Facebook. The point of this article is to give you an idea of a few things you should consider when taking the first steps on Facebook Ads.


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