Images are one of the easiest ways through which eCommerce engages shoppers online.
But let’s be honest. Grabbing attention and presenting high-quality product images is not easy.
That is why many eCommerce and online marketing teams use image background removal services for their product images.
Image background removal is the process of isolating the subject of an image from its background. This technique is commonly used in image editing to create a transparent background or to remove unwanted elements from an image.
But why is image background removal such a valuable tool for eCommerce and online marketing? Here are just a few benefits:
Improved product visibility
When you remove the background from an image, you draw the viewer’s attention to the product itself.
This is especially useful for small or detailed products that get lost in busy backgrounds. But with a transparent or clean background, the product becomes the focus of the image.
Improved product visibility is one of the key benefits of image background removal for eCommerce and online marketing.
From a customer’s point of view, it is very helpful as they have to often scroll through multiple product images and need to be able to quickly and easily look at what they are buying.
By removing the cluttered and busy background, you can make it easier for customers to see and appreciate your products. This surely leads to increased sales and customer satisfaction.
Enhanced product presentation
A clean, transparent background makes a product look more professional and polished. This is very important—especially for high-end or luxury products, where presentation plays a key role.
By using professional photo editing services to create a clean, uncluttered image, eCommerce highlights the features and details of your product. This creates a sense of sophistication and quality for the product that helps differentiate it from the competitors.
In addition to improving the overall presentation of your product, a transparent background can also make it easier for customers to see the details of your product.
When the background is removed, there are no distractions or competing elements, making it easier for customers to see the features and details of the product.
Greater versatility
With a transparent background, you can easily use the same product image in a variety of contexts.
For example, you could place the product on a white background for a clean, modern look or on a colored background to match your brand aesthetic.
This versatility allows you to get more use out of your product images and save time and resources.
By using image background removal to create a transparent background, you can also more easily create product bundles or group shots.
For example, if you sell a set of products that are often purchased together, you can use image background removal to create a single image that shows all of the products together.
This can be a more visually appealing and convenient option for customers, as they can see all of the products in one place and can more easily visualize how they might look in use.
Increased credibility
Product images with a realistic, lifelike background can add credibility to your eCommerce business. Additionally, a clean and consistent background with correct retouching also increases your product engagement.
Customers are likely to trust a product if they are able to see what it looks like in a natural setting. By removing the background, you can create a more realistic, lifelike image that helps build trust and credibility with your customers.
Increased credibility is a key benefit of image background removal for eCommerce and online marketing. It helps in gaining trust and is very helpful in word-of-mouth marketing.
Product images with realistic, lifelike backgrounds add a lot of credibility to your eCommerce business.
Customers are more likely to trust a product if they can see what it looks like in a natural setting. Something that can easily be done with a transparent background of your products.
Conclusion
Image background removal is a valuable tool for eCommerce and online marketing.
It offers improved product visibility, enhanced product presentation, greater versatility, and increased credibility.
But all this can only be achieved if the background is removed properly and with a professional retouching service.
If you’re looking to take your product images to the next level, consider working with an eCommerce photo editing service like PixelPhant.
They have years of experience and expertise in optimizing product images—specifically for making your customer engage with your product images.
