Recently, Chevrolet, a well-known automobile enterprise, has launched innovative crossover cooperation with the social networking platform Soul App By leveraging SOUL’s advanced technology in 3D avatars, Chevrolet released its first 3D avatar and started its adventures in the social metaverse.
(Chevrolet’s 3D avatar, designed by SOUL)
In this cooperation, SOUL created a fantastic virtual avatar for Chevrolet’s 2021 Dream Ambassadors through its powerful 3D avatar technology. Supported by the self-developed engine NAWA, SOUL is unique in aesthetic expression and design style.
SOUL is a leading algorithm-driven virtual social playground where users may create, share, explore, and connect with one another. SOUL’s gamified features enable users to create, cultivate, and maintain authentic connections with one another.
In fact, every user of SOUL has their own avatar. When users sign up to SOUL, they are able to craft their own avatar to shape a new internet persona which separates them from their appearance and identities in the real world. They have to complete a personality quiz, which serves the same as the Sorting Hat at Hogwarts, guiding them to different planets based on their interests. Then users can start a journey to social metaverse.
SOUL has released features such as the group chat party to increase user connection and engagement while also improving the gamified experience. The social platform accurately recommends chat rooms that may appeal to users based on their profiles, according to its strong algorithm. SOUL allows its users to visit the home pages of other users in the same party whenever they want: post comments, start a private conversation, and so on. Gradually, friendships grow and blossom in this way. The platform also provides a variety of value-added services, which is an important component of a social metaverse.
It is well-known that Neal Stephenson coined the term metaverse in his sci-fi novel Snow Crash. He defined it as a virtual reality in parallel with, but independent of, the natural world, and this digital space reflected reality and was becoming increasingly real. Later, the definition of metaverse has been evolving throughout time. Internet giants and market leaders show great interest in this emerging concept. For instance, by announcing Facebook’s rebranding to Meta, Mark Zuckerberg shows the public his belief that the metaverse is the future of the internet.
SOUL, being a social networking app, proposed to build a social metaverse for young generations, taking the lead in the industry. Currently, the majority of SOUL users are from Generation Z. Exposed to the thrills of virtual entertainment on occasion, Gen Z is seeking a more diverse and open space for their social lives. SOUL has creative designs that keep Gen Z teens engaged – desired content with trending themes, Memojis, and Soul Cam.
Meanwhile, SOUL also serves as a judgment-free social playground, shielding its users from the rising strain that might result from a complex network of social interactions in the real world. Some users regard SOUL as an online “tree hollow” where they may express themselves authentically and safely when they are anonymous.
Pioneering in social metaverse, SOUL acquires recognition from the industry insiders and users. For instance, in research conducted by the Center for New Media Communication Studies at Tsinghua University, SOUL was defined as a metaverse social platform phenomenally popular among China’s Gen Z.
While SOUL embraces a rapid development in the number of daily active users, its commercial value also grows. Enterprises, such as Chevrolet, which is mentioned above, are seeking opportunities to cooperate with SOUL. Because in the social metaverse developed by SOUL, brands can directly touch their target consumers, which provides more marketing possibilities. Brands, for example, have the right to build user communities and generate topics such as brand theme day or week, to attract users to post relevant content. In this way, brands can quickly generate brand awareness among individuals participating in the activity. Meanwhile, active user interaction allows marketers to boost their brand influence and attract more potential users.
The cooperation between Chevrolet and SOUL is just a start. According to a recent report published by the consulting firm Analysis Group, the metaverse will significantly contribute to the global economy over the next decade. In the future, there may be more enterprises releasing their 3D avatars, and launching metaverse marketing campaigns.
