The world of social media is constantly changing and evolving, which means your company’s digital strategy needs to be able to keep up. The good news is that these changes also give you new marketing opportunities. And that’s where social media monitoring comes in: the ability to track and report on changes in your audience behavior and sentiment. Track everything from how often a customer talks about your product or service, what they’re saying, where they post it, what other people are responding—to who they talk about the most.
What is Social Media Monitoring?
It is the process of tracking and reporting on your audience’s social media activity. In this way, you can analyze and measure the impact of your social media marketing campaign across a variety of measurable data points, including impressions, retweets, likes, and more.
Social Media Monitoring Tools and Different Features They Offer
1. HootSuite
HootSuite is one of the most popular social media analyzing tools due to its intuitive interface, detailed analytics, and customization options. It’s also a favorite among many organizations because it can create an efficient and effective social media strategy. Whether you’re sharing your company’s news on Twitter, managing a Facebook Page, or analyzing your Instagram accounts, HootSuite has got you covered.
2. Radian6
Radian6 is a social media management tool that helps you monitor, interact and engage with your audience. It features social listening tools, which can help your team gain deeper insights into their audience’s psyche and behavior—especially useful for measuring and reporting on social media ROI. Radian6 also offers social media management, including the ability to monitor your brand’s reputation, manage multiple social media campaigns and track key metrics. Finally, it has several other useful features, including a blog platform, RSS feed reader, campaign creation, management and measurement, and more.
3. Sysomos
Sysomos Social Media Analytics is a full-featured platform for monitoring, analyzing, and reporting social media trends. It features data analytics, listening, and reporting capabilities that can help you track audience responses, enhance brand visibility and even help identify potential leads. It’s also one of the fastest-growing social media analyzing tools on the market.
4. Social Mention
Social Mention offers a unique, real-time social searching functionality that allows you to monitor and analyze conversations across all major social networks, including Twitter, Facebook, Instagram, and Google+. It’s also a favorite for real-time sentiment analysis by tracking keywords or personal mentions. You can even use it to monitor your brand mentions or competitive landscape.
5. TalkWalker
TalkWalker is an all-in-one social media monitoring and reporting tool that allows you to analyze your reach across different platforms. This can help you identify your strengths and weaknesses across different channels, helping you plan your social media strategy accordingly. Talkwalker also boasts a powerful management tool that allows you to track your social media results, measure audience sentiment, and learn more about the individuals that most influence your brand.
6. TweetReach
TweetReach is another social media analyzing tool focused on providing you with the most actionable data for your social media marketing efforts. It’s a favorite for tracking overall reach and influence across multiple social networks, including Facebook, Twitter, and Pinterest. You can also use TweetReach to monitor overall sentiment, track hashtag mentions, and even compare your brand’s performance against competitors.
Conclusion
To keep up with the various changes in how your customers interact with the world around them, you need to monitor their social media interactions. Using a social media monitoring tool can get incredibly detailed data ranging from audience sentiment to key influencers. And when it comes to reports and analysis, these tools will provide you with a wealth of data that you can use for future planning. With the right tool and strategy, you can revolutionize your company’s social media marketing efforts.
