There are 107 trade fairs held annually in Singapore. More than 200,000 exhibition stands are built for these events. The peak activity for Singapore’s exhibition industry runs from September to November.
The exhibition business in Singapore is divided into several areas. One area is trade shows for the domestic market and the Asian market. The second is conferences. The third direction is the world-famous trade events, also held in Europe. Especially for the vast Asian market, such exhibitions take place in Asia. These are exhibitions of German organizers.
The most successful and sought-after trade shows travel worldwide and stop by Singapore, Asia’s business center. These exhibitions are significant to the participants and interest people anywhere in the world, for example, medical novelties or industrial equipment. That’s why they are popular with European and American businesses wanting to operate in Asian markets.
And while Germany is rightly considered the center of the exhibition industry, Singapore is regarded as the center of creativity and innovation for the Asian market. It is rightly called the capital of the future.
Singapore has been awarded the title of “Best Conference City in Asia” by the Union of International Associations for 23 years for its impeccable business events, exhibitions, and conferences in places that meet the most stringent international requirements and standards.
Want to market your products or services in Asia? Start by exhibiting at an international exhibition in Singapore.
What’s different about exhibiting in Singapore for Europeans
It takes you longer to get to the exhibition center:) Well, by and large, you get into a country with a different climate, a different time on the clock, and dive into the unfamiliar sounds of a foreign language. Well, and a little bit of specificity in the conduct of business.
In order not to notice this specificity and not to start learning the right foreign words, we advise you to apply to the exhibition stand contractor Singapore, whose office is also located in Europe.
So, the algorithm for preparing for the exhibition will be as follows:
- Deciding to participate in an exhibition in Singapore;
- Choosing the right trade show;
- Determining the size of the exhibition booth;
- Renting space and paying all fees to the trade show organizer;
- Submitting the design and stand construction request to an exhibition agency with contractors in Singapore or an affiliate in Singapore.
Suppose you have done everything according to this algorithm. In that case, all the nuances associated with the difference in cultures, the language barrier, and the specifics of building in Singapore take care of the European stand builder. All your communication will be through a manager, who is guaranteed to speak at least in English.
At trade shows in Southeast Asia, it is rare to see a substantial, impressive booth. This is primarily due to the cost of rental space for an exhibition booth and many exhibitors. In Singapore itself, every square centimeter of space is valuable. It is one of the most densely populated countries in the world, with a density of more than 4,884 people per km². If you have a small booth and a limited budget for the exhibition, you should not refuse to participate. Perhaps the purchase of a modular exhibition stand will suit you.
Where are the trade shows in Singapore
The Marina Bay Sands Expo & Convention Center remains the most famous and popular venue for trade shows. Sixty exhibitions and conferences are held in this center. This is the largest and most modern exhibition center in Singapore. The area of the exhibition and conference hall is 120000 sqm. All significant exhibitions, also held in Europe, are mainly presented in this place.
- Medical Fair Asia
- Medical Manufacturing Asia
- MCE Asia
- Singapore COMIC CON
- Asia Pacific Maritime
- VINEXPO Asia
The second largest is the Singapore Expo exhibition center. The area of the exhibition center is 100,000 sqm. It is one of Asia’s largest and most equipped centers. Every year 13 exhibitions are held here. The most famous of them:
- FHA – Food & Beverage Asia
- World Food Fair
- COSMOPROF Asia
- PET EXPO
- BUILDTECH Asia
Third, in size and importance, is the Suntec Singapore Convention & Exhibition Center. It also hosts exhibitions that bring in exhibits from all over the world. This center holds 17 trade shows a year. The size of the area is 42,000 sqm. Equally famous exhibitions are held here, but with a smaller footprint.
- COMEX Show
- Consumer Electronics Exhibition (CEE)
- OS+H Asia
- GAMESCOM Asia
- IT Show
- WES (World Engineers Summit)
Peculiarities of exhibition stand logistics in Singapore
Singapore is one of the world’s largest most significant largest in terms of cargo turnover) ports. The length of railroads is 83 km; roads are more than 3 thousand km. The tonnage of the merchant marine fleet is 6900000 gross tons. The location at the crossroads of trade routes from European countries to the Far East has contributed to the growth of Singapore and made it the largest port of re-export trade in Southeast Asia.
Today, re-exports account for nearly 30% of foreign trade. It is a global financial and investment center. It is a major center for international trade and industrial exhibitions. Therefore, if all of the local developers of exhibition centers are busy, your exhibition agency will have no problem organizing the production of trade fair stands outside of Singapore.
When planning to participate in an international exhibition in Singapore, the situation with local loading productions is not uncommon, given the number of exhibitors and the limited number of local production firms. Therefore, contact a European developer company that operates in the Singapore market at least six months before the show. This ensures that the logistics of your booth will be seamless and timely.
Design features of the exhibition stand for the international trade show in Singapore
Does your booth need any unique design to attract the attention of Asian partners to your products?
As far as the natives of Singapore are concerned, it’s hard to surprise them with anything. This country is already called “The Future in the Present.” Singapore initially chose a long-term strategy to turn its city-state into a creative hub. This strategy has paid off. Everyone who has ever been to Singapore admires the ideas of local creatives, which were skillfully brought to life.
Since the exhibition will be attended not only by Singaporeans, emphasis on surprising them. If your finances and the size of the area allow you to build a large and modern booth, take advantage of it. A prestigious award can receive after the exhibition will be an extra reason to draw attention to your company. Advice for the show in Singapore: arrange a small foot court or bar at the booth, where you can be treated to delicious snacks prepared in your country. Asians love to try new flavors, and food in Singapore is sold at every turn.
And a top tip for booth design. Speak directly to the agency that will further build your booth for you. If they are working in the market in Singapore, they know what restrictions on the use of materials for the safety of the events can be used in a particular booth.
Have a great exhibition in Singapore and many new partners around the world!
