Instagram is the fastest-growing cradle for creative trends. As a digital trendsetter, the platform’s user base has skyrocketed to almost 1 billion worldwide since 2021. Now, billions of users follow at least one business page on this platform. With this many users, there are bound to be people who will show interest in your business provided you play your cards right.
Here’s your chance to build a unique online presence for your business using the right marketing hacks. This guide contains all the juicy, actionable parts of Instagram to bring in more conversions efficiently.
If you’re also looking for effective Instagram marketing tips for your retail brand, let’s get started!
Top 5 instagram marketing trends for retail business to follow in 2022
1. Create shoppable instagram posts
The first step is to create a compelling bio and business account on Instagram to promote your business effectively. The next step is to build engagement and connect with your potential audiences by adding valuable posts. You can choose trending Instagram post templates from PosterMyWall or other graphic design tools to create engaging posts. You can add incredible images, memes, visual fonts, and more to your template. For instance, if your retail brand has an upcoming sale, you can use relevant keywords on your template to make the necessary announcement.
Apart from this, there’s a plethora of valuable content that you can include in your social media posts, such as adding helpful tips, discussing trending topics, asking interactive questions, using humorous references, and even telling stories. You can even download an Instagram Feed Pro Plugin for your website to direct more people toward your posts. Moreover, you can post Instagram reviews, product demonstrations, and more using this plugin tool on your website to boost more sales.
2. Hop on instagram stories
People love to follow Instagram stories to keep themselves updated with offers, promotions, etc. These stories are available for 24 hours and create a sense of urgency among users if your message is clear and direct. If you’re clueless, creating an Instagram story is similar to making a social media post with even more added options in a shorter time. You can use stickers, hashtags, and captions followed by a compelling call to action at the end.
If you want to save some of your best Instagram stories, you can add them as highlights on your profile for your visitors. These stories create a strong brand impression and let you engage more people simultaneously.
- Partner with an influencer
If you’re a regular Instagram user, you may have come across several celebrities promoting different products on your news feed. Influencer marketing has become one of the hottest trends due to its ability to create more credible business relationships.
A report by Variety shows that 60% of millennials are more likely to take advice from YouTube influencers than traditional media personalities.
As a retail brand, you can raise awareness of your brand by simply partnering with an influencer with more followers. For instance, if you own a makeup brand, you can target more makeup lovers by choosing an influencer with the same level of expertise and interest in your brand.
With a similar target audience, you can reach millions of people and promote your brand with authentic recommendations from marketing influencers.
- Optimize your business profile
If you still haven’t optimized your business account, it’s time to choose the right aesthetics for your profile. First of all, pick a consistent color scheme that resonates with your brand image so your users can identify it instantly. You can choose bright or solid colors but avoid being inconsistent with various color choices as it only builds confusion among visitors. For instance, this gorgeous Instagram profile theme highlights a nice balance between minimal photos and a set of neutral colors.
Next, you must incorporate User-Generated Content (UGC) into your Instagram strategy to stay updated with the current trends. It’s a big catch for brands as it includes content, such as photos, hashtags, videos, and captions by unpaid contributors.
For instance, this Doritos fan shared a snack-centric weather post to his Instagram and the brand reshared it on their page. The creative and funny shoppable post got instant views and likes from the users.
That’s why allowing your target customers to show their work can help them connect more and create better brand engagement. Don’t forget to add references to your shared content, as it generates credibility for your retail brand.
- Build carousel ads
With Instagram carousels, you can target broader audiences and demonstrate multiple photos related to your products and their benefits. These product images from different angles can help create curiosity and awareness among your target customers as they swipe between images. For instance, this carousel ad by BillShark is a compelling way to grab people’s attention by highlighting a step-by-step narrative to inform its audiences.
This exciting display that combines multiple videos and images and turns them into a single ad can help brands cater their products and services to the right audience. Finally, you can also add a one-line copy and relevant CTA to your retail posts to drive a positive response from your target customers.
Improve your instagram marketing strategy with these helpful tips!
Instagram is indeed the King of all marketing platforms for businesses. So, what are you waiting for? These effective marketing hacks can help your retail brand align with your Instagram marketing strategy. But before implementing them, make sure you plan your strategy.
