Many experts refer to marketing as the crux of business operations. It is the most crucial division in any organization and carries significant power. Many also claim marketing to be a substantial source of revenue and contributor to a company’s overall ROI.

Marketing helps grow sales, manages your organization’s reputation, and strengthens your brand. It helps gain a better understanding of your customers, improves company culture, helps in optimal utilization of resources, and widens market reach.

Marketing is evolving at an incredible pace. Only using traditional marketing methods have become ineffective in this highly tech-intensive era. Today, many marketers are diverting their focus toward implementing modern marketing strategies to improve productivity and outcomes.

Here are a few modern marketing tactics you must include in your next strategic plan.

1. Social media optimization

Social media has become the king of marketing, without a doubt. More than half of the world uses social media now. Social media is how 55% of customers discover brands, and 68% of users agree that it facilitates their interactions with brands. A recent study reports that almost 73% of marketers believe social media marketing to be highly effective. Another report confirms that the average ROI generated through social media equals nearly 95%.

Social media platforms can be an excellent source to build brand awareness and recognition, generate conversions, and understand your target customer’s interests. Moreover, social media platforms help gather data about your audience, provide responsive customer service, and enhance customer engagement. You can consider getting a digital marketing certificate to gain insight into social media performances.

For years, social media forums have been a beneficial source of revenue for many businesses. Facebook has over 2.9 Billion monthly users and over 200 million small businesses. 86% of marketers use Facebook for daily advertising, making it the leading social media platform with a 59% reach. Next in line is Instagram, with a whopping 1 Billion monthly active users. 86% of top brands have an Instagram account with a median engagement rate of 1.22% (higher than Facebook).

2. SEO

Many people consider Search Engine Optimization (SEO) an outdated marketing source. However, that’s far from the truth. SEO is a highly relevant and advantageous form of marketing that has the potential to improve your brand significantly. 61% of B2B marketers believe SEO to be a top lead generator.

SEO boosts your business’s credibility, maximizes PPC campaigns, gives you a competitive advantage, and doesn’t cost you anything. 60% of marketers state that their top leads come from search engine optimized customers. Technical elements of SEO, including page speed and backlinks, help create a trustworthy web experience for customers and encourages you to focus on user experience. Furthermore, SEO helps keep you informed, improves brand awareness, and benefits other marketing initiatives.

The best thing about using SEO in your marketing strategy is that it is trackable. You can use the Google search console to understand better how people find and rank you.

However, integrating SEO can be challenging. A study confirms that 90.63% get no organic traffic from Google and the top-ranking pages get traffic only 49% of the time. To effectively use SEO, consider setting up an SEO-friendly blog, sync PR and SEO, and optimize your content marketing. Use proper keywords and put-up engaging content.

3. Email marketing

Emails are the oldest and the most useful marketing strategy of all time. Emails are frequently seen as the most formal and professional means of communication.

The most evident advantage of email marketing is the low cost compared to other marketing channels. Email marketing helps reach an engaged audience, deliver targeted messages, and derive revenue. Moreover, email marketing is easy to commence and share. You can access your emails worldwide, use them for references, and prioritize efficiently. 

The latest statistics confirm that nearly 87% of marketers use email marketing. 18% of companies achieve an ROI of $70 per $1 invested. 61% of consumers prefer contacts from brands through emails. Another statistic shows email is 40% better at converting than Facebook and Twitter.

These stats prove that email marketing is here to stay. It is affordable, reaches an interested audience, has a high ROI, and works well with your SEO strategy. Another excellent benefit of email marketing is personalization. An increasing number of customers expect the brand to produce more personalized content. Email marketing can help you achieve personalization by tailoring your content to the needs of your customers. It is relatively easier to tailor email content than content used in other marketing strategies.

4. Create a website

A website can help generate a phenomenal amount of traffic for your business. A website guarantees a 24/7 online presence, so a customer can always find you. Moreover, websites ensure credibility, help with market expansion, and help gain valuable consumer insights. Information exchange becomes much more straightforward via websites, your brand’s advertising peaks, and you gain a competitive advantage.

Websites generally have three primary purposes: awareness, sales, and information. Your website can help cultivate a professional web presence, improve SEO rankings, and increase leads online. Additionally, you can revise and edit your website content innumerable times and ensure quality is up to par.

Website marketing is effective because studies confirm that 1.66 Billion people shop online each year, and 93% of consumers read online reviews before making a purchase. Websites help you showcase your brand in the most favorable light. They also allow you to reach out to your customers and gain feedback.

Creating a website is pretty simple. You must buy a domain name, sign up for web hosting, and get content management software. However, if you lack the technical expertise to create a website on your own, you can outsource professionals. Several individuals and agencies are willing to develop a highly professional website best suited for your needs.

Final thoughts

The modern marketing strategy is a collection of ideas that help marketers develop more effective approaches to enhance efficiency and boost revenue. An essential takeaway is that digitalization is taking over the world. To step up your marketing game, you must implement digital solutions. Traditional marketing techniques might still work for some business types. However, the output and reach digital marketing provides are unmatchable. 


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