Since the advent of mobile applications, their growth story has been phenomenal. As a result, companies across the industry spectrum have tried to integrate mobile applications as a medium for their service/product delivery.
Mobile apps serve the objective of digitalization while also closing the customer experience gap. In addition, they also help enterprises with their goal of adopting digital technology to improve their business operations.
Seeing the popularity and convenience provided by mobile apps, even the global utility industry has ventured into this domain. And they are adopting it rapidly. However, merely having a mobile app is not enough. Your business will need Utility Testing Services to validate your mobile apps.
This is where the role of mobile app testing comes into the picture. Here are a few points to emphasize the significance of mobile app testing for the utility apps:
Personalized User Experience
Today’s customers love personalization. It means the more customization your service/product can provide, the better it is for the customers. Businesses are aware of this phenomenon and therefore always strive for a greater level of customization.
Mobile applications are an excellent way for businesses to ensure a high degree of personalized experience. So, utility companies have adopted mobile apps for seamless and customized service delivery.
With options such as targeted push notifications, custom reporting dashboards, billing program recommendations & enrollments, etc., utility enterprises offer their users not just comfort but also better user control. In addition, these customizations also help customers with instant support whenever required.
However, all these mobile app features are impossible if they do not go through a proper usability testing process. It includes not just checking the mobile app in the lab environment but also real-world situations. Businesses that do not follow this process end up being flooded with complaints and are forced to pull back their mobile app.
Improved Speed and Access
Customers prefer mobile apps because they are usually faster than mobile websites. Just as websites store cookies and caches, mobile apps store these data sets locally on mobile devices. As a result, they can retrieve data instantly, making mobile apps fast.
However, not all mobile apps are fast and efficient. A lot of things go into an app’s software development process to make it fast, efficient and easy to access. Utility businesses understand this and want their mobile app to have all these features. This is where mobile app performance and accessibility testing play a crucial role.
While performance testing checks the load capacity at peak traffic and ensures that your mobile is always running smoothly, accessibility testing looks into the issues of accessibility for differently-abled people. In fact, there are different tools to perform these tests, thereby making the whole development and testing process efficient.
Increased Revenue
Revenue growth is the single most objective of every business. So, when it comes to developing mobile apps, the same holds true.
Mobile apps usually play a crucial role in boosting the revenue number of organizations. However, the key here is to provide an enhanced customer experience through the mobile app. As per a recent survey, around 70% of the customers are willing to pay more for a better and more convenient experience.
However, providing a better customer experience, especially in terms of usability, requires proper QA testing. For example, a utility company can have a significant mobile app development. Still, if they do not perform the necessary checks before releasing the app, it is going to fail in the market.
Usability testing and User Acceptance testing are two of the most basic mobile app QA testing processes that can help businesses provide their customers with a better app user experience. And better user experience means better revenue numbers.
Better customer retention
In this highly competitive environment, customer retention is a major concern for most businesses. So, utility companies are not an exception here. Customer retention comes from customer loyalty, and customer loyalty is a result of years of superior customer service.
Utility companies usually have a large base of loyal customers. However, preserving this loyal customer base can be challenging with new entrants coming into the market. However, mobile apps can contribute a lot, especially with customer retention in the utility industry.
Apps help boost awareness about the self-service offerings, a significant factor in improving customer satisfaction. Besides offerings, regular notifications about new offerings can keep customers hooked on the app instead of checking out the competitors.
However, all these are possible only if mobile app QA testing is done simultaneously with the app development process. So that your business also gets more time to incorporate customer feedback and release software updates sooner than usual.
Ease of payments & transactions
Mobile apps have a higher transaction completion rate, thereby increasing cash flows. Moreover, with credit and debit card information stored in the apps, there is no hassle in making payments. In addition, customers can also set up automatic payment options for monthly bill payments.
However, no customer likes payment-related issues, especially on their mobile. It is a big turn-off even for the most loyal customers. So, all the payment-related features in a mobile app need to be verified and validated from time to time. Therefore, utility companies need to perform payment gateway testing to check if their mobile app payment transactions are working correctly.
Key Takeaways
All these points have successfully emphasized why mobile app testing is essential for successfully running your utility app. However, it’s also important to note that utility companies do not have the core expertise to perform comprehensive mobile app testing.
So, the best option for utility companies is to look for companies who are specialists in the Quality Engineering domain, especially mobile app testing. While many companies claim to provide software testing services, only some deliver. Qualitest is one such company.
Whether it’s mobile app testing or Load Testing Service, Qualitest has a large pool of QA professionals in every industry and specialization. Connect with an expert today!
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