Instagram has witnessed an astronomical growth with billions of active users all over the world. Its massive population makes it very easy for users to form fruitful connections and reach a wider audience. With time, several brands have started relying upon the platform to reach their target audience by buying Instagram followers and generating potential leads.
Whether you are a small business owner, a big corporation, or an agency; having an Instagram presence is inevitable. Its dependency as a marketing platform has increased so much that several marketers purchase real active IG followers from SocialPros.io to benefit their business. If you’re still having second thoughts, here’s why Instagram is your best social media marketing option.
- Taps into a pool of younger audience
It shouldn’t come as a surprise that Instagram is one of the best social media platforms to tap into a pool of younger audiences. A majority of the users that are present on Instagram today consist of the millennial and Gen-Z population.
This is because it provides so many fun options like AR filters, trendy music, challenges, and of course, the social aspect of it all. All this encourages higher participation from the younger audience.
Rands can further inculcate these elements in their marketing strategy to increase engagement on Instagram. For a more strengthened impact, many marketers get legit IG views from Viralyft.com to reach their audience more effectively.
- Goldmine for visual content
It is a research-based fact that visual content has helped increase engagements by 650%, and this is where Instagram shines. Instagram is a great platform for attracting audiences using visual story-telling. It has a number of content options, and none of them are solely text-based.
From reels to IGTV videos to feed posts to stories, all of its content formats are highly visual and allow users to creatively attract an audience.
These visual elements are also an impact aspect of branding, making Instagram a great platform for marketing. Since visual content takes up more real estate, it can also help brands increase engagement on Instagram.
- Better target market penetration
Instagram has different types of users on its platform, with different interests. It has users from all over the globe, some interested in fashion, sports, art, gaming, fashion, makeup, and so on. This gives an opportunity to different brands and industries to reach their target audience.
For a better target market penetration, it has detailed targeting parameters for advertisers. To reach the target audience, marketers can segregate their audience based on different demographics and psycho demographics.
More engagements, more brand awareness
Since Instagram dominantly consists of the younger generation, it has many active users who scroll through Instagram every single day. This makes Instagram a highly engaging platform, both organically and paid results.
If brands take effective measures to increase engagement on Instagram, it triggers the algorithm to push out their content more.
It may lead to branded content being displayed in the Explore section. Hence, more engagement can lead to more visibility, brand awareness, and ultimately, more sales.
- Helps in trust-building
Having an active Instagram presence significantly contributes to building any brand’s credibility and establishing authority. Instagram also facilitates a lot of interaction between brands and customers on a more humanly level.
It allows brands to showcase their personality and also address consumer concerns and queries. The gradual use of Instagram, being used as a customer relationship platform helps in trust-building.
Many customers share their reviews, customer journey, and experience on IG. Brands can interact in real-time and solve queries to further build brand advocacy.
- Higher conversions
At the end of the day, it all boils down to the numbers and turnovers. Instagram helps in delivering incredible returns when it comes to conversions. Marketers can segment and target their audience across different stages of a marketing funnel.
The right mix of content marketing boosted campaigns and influencer marketing, serves as an incredible platform to drive sales and make profits.
So much so, that Instagram now also allows users to insert clickable links and shoppable posts in-app itself. Many marketers also buy Instagram followers to boost their sales further.
Conclusion
Now that you are aware of all the benefits that Instagram offers, it’s time to plan a robust strategy to stay ahead of the competition. Using these Instagram benefits to your advantage can surely help you increase brand recall.
So, create your content calendar, post consistently, engage often, and buy Instagram followers to ace your IG game!
