Introduction
One of the apps with the fastest global growth is TikTok. Millions of people worldwide now recognize the Tik Tok logo as an emblem. TikTok burst onto the world of social media in September 2016, swiftly becoming a global sensation and a platform able to compete with social media behemoths like Twitter, Facebook, and Snapchat. Despite entering the market late, TikTok has proven to be very resilient over the past three years and has succeeded where so many other social media applications have failed by building a sizable, devoted community.
With an astounding 1.5 billion monthly active users, TikTok is now worth over $100 billion. We’ll look at TikTok’s brief but rich history and the part that the company’s recognized logo design has performed in its global success to see how this application ascended to such significant heights of popularity and revenue swiftly.
The History and meaning of the TikTok Logo
Nowadays, organizations are more likely to drastically alter their logos over time than it is for them to stick with their initial model. But the TikTok symbol is an exception to this criterion, as stated above. The logo TikTok uses has experienced relatively minor changes since the app’s initial release in 2016 and is still virtually the same as it was then.
Unidentified designer TikTok hired to create the logo is credited with drawing inspiration from a concert he attended before working on the project. To promote the app’s skilled content makers and highlight the entertainment factor they are providing, the designer reportedly intended to create a coach logo design that would mimic the exhilaration of attending a big concert. A musical note-shaped letter “d” that represents the reality that the app was called Douyin initially is featured in the design. The company preserved this style even though the app’s name was renamed TikTok as it became available internationally.
The creator of the TikTok logo, created in 2016, is unknown, but it has undergone no changes throughout the platform’s history. The logo currently in use is virtually precisely the same as the one made in 2016.
2016 —2017
The “note” (the “d” sign) has always been the focal point of the TikTok logo. It should be noted that since it was first released, there haven’t been any significant changes. The note’s d-shape represents the service’s original name, Douyin; social networks in China still employ that.
2017-2018
The note now included the wordmark. “Tik” and “Tok” were presented as two different words in the original wordmark; a gap can be seen between them. This was probably the most obvious distinction, but it wasn’t the only one. There were fewer sharp angles, and the glyphs themselves appeared hazier. Consider the endpoints of the top bar on the “T’s” or the “k’s” in the original logo as examples.
2018- Today
In 2018, the wordmark had a minor revision. The placement of the two components of the logo, the brand name, and the emblem, is flexible. The wordmark might be positioned beneath the note, making the note relatively large in this instance. The note is barely more significant than the letters when positioned to the text’s left. The wordmark was originally black and white, but the version adopted in 2018 has colored accents on the “o.” They mimic the blue and red hues found in the primary TikTok logo.
TikTok logo assessment
Many characteristics are shared by all excellent logos that have grown legendary over time. However, all excellent logos share four key elements that enable them to develop into exemplary designs throughout time. An iconic logo has the qualities listed below:
Relevant
An excellent logo’s relevance is its most crucial element. A compelling logo not only conveys the essential characteristics of a brand but also promotes brand identity. To achieve significance, designers combine colors, fonts, and symbols. An excellent illustration of a logo that is current is the logo. There is a great you can gain from the logo as a graphic designer. The TikTok logo is distinctive due to its unconventional thinking. The logo stands out from the competition because of the letter D’s attached horizontal curve at the top and the combination of colors. The dragon logo conveys the brand personality clearly and is pertinent to the organization’s target market.
Simple
We frequently ignore the importance of simplicity in our rush to design visually appealing logos. Simple logos convey more information than intricate ones. To demonstrate your originality as a designer, you could be tempted to include various design elements and symbols; yet, simple logos may be more appealing and attractive than intricate artwork. Consider some of the well-known logos; they all are straightforward.
The simple Gucci wordmark and the partial apple of Apple are among the most straightforward logos ever created. The TikTok logo uses specific design components to evoke a psychedelic feeling. The insignia is a beautiful synthesis of power, harmony, simplicity, and mystery.
Color and font
The TikTok logo’s creators used a straightforward but incredibly readable sans serif typeface. The title case writing from the official TikTok badge is robust and clean. It is set in a contemporary geometric sans-serif typeface that resembles well-known fonts like Yaro Sr Black and ITC Avant Garde Gothic Paneuropean Bold.
The black offers some suggestions, and the emblem of TikTok is complimented by bright pink and blue hues in the visual identity’s color scheme. There is an intriguing justification for this method. The rock event in a darkened venue with a brightly lit stage served as inspiration for the TikTok logo’s creator. The 3D effect is the emblem’s standout feature; neon hues are piled on one another to represent musical vibrations and make the D-note stand out against a dark background.
The TikTok badge is available in the primary colors of black, pink, and blue, as well as pink, white, and blue backgrounds.
Memorable
An unreplaceable asset of a firm is a logo that is simple to recall. A logo that is simple to remember makes it possible for people to recollect your brand right away. When the logo’s text and graphic components are in harmony, the result is memorable. Your brand personality should be reflected in the text and symbols. You and other project participants can produce designs that are well-balanced and consistent with the brand with the aid of a brand style guide. The TikTok logo was designed very well to convey the essential elements simply. The logo is immediately recognizable by users and sticks in their thoughts.
Timeless
Most logos that have gone on to become legendary are those that have infrequently followed a trend. While fashion fads come and go, recognizable trademarks hold up well over time. Logos that have stood the test of time have emphasized quality rather than quantity. Therefore, you must concentrate on the following if you want to create a logo that endures through time:
● Avoid adhering to the newest trends.
● Avoid overstuffing the dragon logo with extra design components.
● Creating a successful design can be aided by adhering to the fundamental principles of your brand.
● You should always look for methods to stand out as a designer.
Conclusion
An unidentified designer created the colorful 3D-effect musical note that serves as TikTok’s well-known emblem. Before being hired to create it, the social media juggernaut disclosed that the logo was motivated by a concert the artist attended. According to reports, the goal of the coach logo design was to capture the thrill of attending a concert. It honored the app’s entertainment value and creative content developers. Surprising to many, the logo is the letter “d” shaped like a musical note, which stands for the app’s last name, “Douyin.” Since changing its name, the company has retained its logo, which has gained global recognition.
