It’s no secret that video marketing has revolutionised the way we connect with people online, especially on social media sites like Facebook, Instagram, and Twitter. Video marketing can be incredibly beneficial to your business if you do it right. But if you don’t have the right tools, various layouts, or knowledge, it can backfire and cause more harm than good to your business image.
With the help of this Facebook marketing 101 guide, you’ll learn how to create videos that engage your audience, show off your expertise in the field, and ultimately make more sales for your business.
The Best Content Types for Your Posts
Take a look at some of your Facebook page’s top posts in order to decide what type of content is likely to work best for you. Are most of your successful posts videos? Images? Articles? Generally, Facebook users prefer images over text-based content when they see it on their newsfeeds.
This is why video is one of the best types of content you can post. With a video maker tool, it’s easy to create videos for your Facebook page that include custom graphics and text overlays.
When it comes to Facebook marketing, don’t overthink it. Remember that users are just looking at short posts while they’re scrolling through their newsfeeds, so keep it simple! Let your video do most of the talking for you. A video maker app like the one that Promo.com offers, allows you to produce these engaging, shareable videos in just minutes. Try it out today and watch your engagement numbers soar!
How to Make a Good Looking Video
With any video maker, use your phone to film a few takes. If you have a fancy video camera, that’s great, but don’t rely on it. You’ll probably look more comfortable and authentic with your own device in hand.
While recording, make sure to do all of these things: smile (but not too much!), face your chest towards your subject/the camera (this way you can also see what’s going on), put some life into each take (don’t just read verbatim from notes) and be yourself! Of course, there are tons of other video-making tips out there. Hopefully, these will get you started down the right path.
How to Schedule Your Posts in Advance
With a video maker tool, you can upload your video to Facebook and then schedule when it should go live. You’ll want to choose a time and day that corresponds with your audience’s schedule.
For example, if you run an ecommerce business, research shows that Tuesday at 9 am tends to get the most views. If you own a local restaurant, posts during lunch hours tend to perform well. Use Buffer or other scheduling tools to plan ahead for best results.
How to Use Popular Hashtags
When using a video maker tool, don’t forget to utilise popular hashtags related to your niche to reach new potential customers. Hashtags are labels that can be used in Instagram and Facebook posts or videos as well as Tweets. Search for them in any social media platform or Google to find what’s trending and build your campaign around it.
The Best Time of Day/Week to Post
Deciding when to post on Facebook can be a tough decision. Ultimately, you’ll want to aim for days and times that people are most likely to be on Facebook. For instance, if your business has an audience of young women ages 18-24, you’re probably going to see good engagement during that demographic’s prime time, which is usually around 10 p.m. on a Friday night.
Just because you use a video maker tool doesn’t mean that your videos have to look professional and high-quality. You can also create fun little videos with these apps, as long as they share what your business is about in an interesting way.
Videos can take time to make, but they don’t have to break your budget or require expensive software or equipment. The tools below will help you make attractive, engaging videos without breaking your budget.
Driving Traffic from Facebook with Ads
Facebook ads and a video maker in the same sentence? Of course, they are! To drive traffic to your video content on Facebook, consider including links to other videos that you have made. Remember that there is no cost-per-click (CPC) with Facebook Video Ads.
You only pay for every thousand views of your videos from users who liked or shared it. You could also check out this article from Wicked Reports if you’d like to view a comparison of Facebook ads vs Google ads.
Final Word
A video is a great tool for Facebook marketing. Facebook allows you to embed video on your page and use video as an advertising option, but with all of that said, there’s still a lot of confusion about how it should be used. So how should you use it? Remember that video truly is a powerful tool for Facebook marketing—especially when used correctly. When we think about video marketing, Facebook has to be one of our first considerations.
